The Pureform Line is designed with 100% organic cotton materials. Every part of this towel including the stitching and label is made from organic cotton that avoids using harsh chemicals during processing. This Imabari towel is designed for the individual who notices the difference. They’ve used enough towels to know the difference. They want something soft, absorbent, and reliable. Organic matters, but not in a loud way, it just adds peace of mind.
Crafted from premium Australian cotton grown under BMP (Best Management Practice) standards in Imabari Japan, the Pureform Line uses organic cotton grown in soil that’s free of pesticides and chemical fertilizers for atleast 3 years. Simply cotton nurtured by nature, pure as the earth it derives from.
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